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Cold Call Openers, Content Creation, and a "Productive Day" as an Account Executive
Question 1:
I struggle in the first 3 sentences when cold calling. I usually go with:
“Hey [name], we haven't met before and the reason I am calling you is that we find marketing managers like yourself are looking for ways to physically meet their target audience to increase brand awareness and generate more leads. Would you be open to a quick chat about that?”
What would your advice be in this situation and how do you like my approach? Any suggestions on openers that are more to the point?Â
The opening is focused on the capabilities you can provide. Take a close look, “marketing managers like yourself are looking for ways to physically meet their target audience.”Â
That is not a real problem. So I would focus on a problem statement. Before that I prefer to use a permission based opening. So you could adjust your opening to,
“Hi Linda, this is Salman at [company name]. You’re not expecting my call. Do you have a min? I promise to be brief.
I’ve been speaking to a few VPs in your...
Author
Salman Mohiuddin
Author
17 years and counting of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, Asana & IBM. I've documented all of my learnings and built a Sales playbook. I share my Sales advice on LinkedIn and have boosted my following to 70,000+. Now I teach others how to sell better, exceed targets, boost their income, and accelerate their Sales career.
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